Post Magazine December 2010: Embracing Interactivity

 "Companies no longer rely on print and television spots to promote their brand. They need to find their way to the digital world with rich media Websites, videos, apps for handhelds and evolving technology such as gesture recognition."

 -Post Magazine

"Everybody is looking for a way to deliver a new innovative voice to their customers, and the Web space allows for so many different kinds of information to flow. You can create a social media touch point, or deliver a video online, or you can have a more interactive Website, whether it be a game, a microsite, or a rich media banner. There are just so many opportunities within this space to talk to consumers."

"We just did a piece for Lufthansa using gesture recognition. The technology has been around a while but now is becoming cheap enough that it makes more sense- Xbox Kinect is using it now. The basic idea is that a camera detects your movement allowing you to navigate around just using your body. Technology is changing so quickly that it's difficult to know for sure what is going to resonate with consumers."

"Brands are going to finally want to focus on how new technology can be useful and not just cool in the marketplace. These companies will look for partners that can bring both buzz and generate revenue opportunities."

-Garrett Nantz, Luxurious Animals